By: Gina Kellogg-Gardner, MAOL
As a store manager I loved managing destination stores. You know the store locations that customers have to go out of their way to shop at, stores that are off the beaten track. Why did I love managing these store locations? Well, even though my traffic was less than my fellow store manager’s locations my customers were on a mission to buy! Customers walking into a destination store go out of their way to get there, and are already in a purchasing mind-frame when they arrive. Because my customers were ready to purchase, add-on-sales and up-selling was that much easier. My traffic may have been lower, but my conversion rate and sales ratio was through the roof.
Has today’s economy actually turned your retail store into a destination hot-spot? Today, consumers are making a conscious decision for how and when they spend their money. Because consumers are more intentional about when and what they buy, when a customer does walk into your store they have already made the decision to buy. In our economy, your customers are in a purchasing mind-frame when they walk through your doors! Learn how to take advantage of the economic climate, increase your retail sales and breathe a sigh of relief. Register for Destination Nation, and on June 30 experience this season’s thought provoking session and retail inspiration. >>>Retail Fusion.
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